Top 5 Consumer Finance Apps in Kenya Q4 2022

In Q4 2022, the top 5 consumer finance applications in Kenya exhibited diverse performance trends across weekly downloads and active users. Here’s a closer look at the data from Sensor Tower:

Equity Mobile saw a steady performance in weekly downloads, starting at 57K and experiencing minor fluctuations throughout the quarter, ending with approximately 43.6K downloads in the last week of December. The app's weekly active users showed a consistent upward trend, starting from 522K and peaking at around 650K in mid-December.

Timiza had a notable increase in weekly downloads early in the quarter, reaching nearly 47K in the week of October 17. However, downloads saw a decline towards the end of the quarter, closing at roughly 18.3K. Despite the drop in downloads, weekly active users showed resilience, starting at 313K and ending the quarter at approximately 324K.

KCB experienced a gradual decline in weekly downloads, starting at 22.2K and tapering off to about 8.8K by the end of December. Meanwhile, the app's weekly active users displayed a relatively stable trend, starting at 278K and slightly fluctuating around this mark, ending the quarter with approximately 273K users.

PesaPap,Family Bank showed a mixed performance in weekly downloads, with a peak of 6.7K in mid-November but ending the quarter with a lower figure of about 3.4K. The weekly active users remained relatively stable, starting at 37K and ending with a slight increase to around 37.4K by the end of December.

KCB iBank had a modest performance in weekly downloads, starting at 3.2K and experiencing minor fluctuations, ending the quarter with approximately 2.3K downloads.

For more detailed insights and data, visit Sensor Tower.